They tell you not to judge a book by its cover, but a book cover can make or break a book’s success. While browsing a used bookstore decades ago, I fell utterly in love with the covers of a book series I’d never heard of before – DragonLance, by Margaret Weiss and Tracy Hickman. I had to buy them, even just to look at the covers. The cover paintings were done by Larry Elmore, one of the premiere fantasy artists of the time. I’d never gotten too much into sword and sorcery books, but I devoured these. The second trilogy was still being written, and it was agony waiting for the next book in the series. I love those books to this day; they influence my own writing and imagination, and all because I had to have that book cover.
And nothing, of course, is more infuriating than when they change that book cover you know and love, and not usually for the better. Have you read this book? The title looks familiar, but not the cover … and then you start to read and find out yes, you’ve read it before, they changed the cover on you. Why?
There are many reasons a book gets a new cover. It may have changed publishers. It may be the paperback edition of a hardcover, or a school edition, or an audiobook – and audiobook companies, who often have a middleman, don’t always get permission to use the same cover. It may be a new printing – if a book contract agrees to a run of 5,000 copies, and 6,000 are ordered, the book may get a new distribution run, resulting in a new cover. The book may have been sold to a new publisher – such as Bantam Books being sold to Random House. Random House will then reissue a strong seller with their own brand of cover. If a movie or TV series is made from the book, a new edition will be released with a cover that reflects the new media, as happened with Lord of the Rings and Ready Player One. Sometimes the publisher gets flack because the cover has absolutely nothing to do with the story, and they rework it.
Sometimes, it’s hard to keep up, and sometimes, the cover art makes you scratch your head. Take, for example, the book Alas, Babylon, a 1959 novel of nuclear apocalypse that, if it’s not still my absolute favorite novel, it’s in my top three. First below is the cover I read it with – sensible, with the red/orange color of disaster and warning and nuclear fire, and people walking out of it. Compare that with the many covers it’s had since 1959:
The current one, number two above, a fourth edition by Harper Collins, to me, is puzzling – small font, an empty boardwalk, and a hand? This is not a cover that invites me to read, tells me a single thing about the story. Perhaps, after so many editions, they run out of ideas. Another fact: it’s very rare an author gets to choose the cover of their book – or have any input at all. You may submit your perfect dream cover along with your manuscript, and the publisher will toss it and give the work to one of their contracted artists. This is how you wind up with a blonde, blue-eyed heroine on the cover when the main character has short black hair.
Book covers also reflect what seems to be popular – a few years ago it seemed every book had a girl rolling around on the ground. If one sells, then everyone wants to copy that success. The bottom half of a face? Those are popular. Romance novel covers were almost interchangeable – how many were based on the model Fabio? This year, pink is supposed to be “in” for covers again, as well as layered graphics and bold lettering.
Don’t like a book cover? Let the publisher know! Editors read the books, not the artists, or the publisher. If they’ve missed the mark, tell them. Authors depend on good covers to grab readers; if the cover isn’t intriguing, it’s wasting money.
What book covers have hit the mark, reached out and grabbed you so you had to read it?
What types of covers make you walk away?
Has a book cover ever made you angry?
Let us know!