Every once in a while you come across a book you would never attempt to read but for some stupid reason you do, and you are so thankful you did. This is one of those times.
While researching material on writing, I came across a recommendation for a book, and I kind of scratched my head. This was a book on business, and there was just no way I would read a book on business – my eyes would glaze in the first page, the same way they do if someone is talking actuarial tables or student loan forms. What could such a book have to do with writing? It just so happened the library had a copy I was able to grab. And that book, despite being a couple of years old (2014), is the best book I have read so far this year.
Creativity, Inc. is written by Ed Catmull, who was part of the driving force behind Pixar
Studios, the film company known for making ground-breaking and award-winning (and record-breaking, with more than 14 Billion dollars in revenue) animated films, such as Toy Story, Monsters,Inc, A Bug’s Life, and more. When Pixar and Disney merged in 2006, he applied his same priciples to the flagging animation department at Disney, who hadn’t had a hit in 16 years. Disney shot right back up with films like Wall-E, Cars, Incredibles, Coco, Brave, etc. To read this book is to relive the last 30 years of animated film making. If it’s not a walk down memory lane for your childhood, it is a reminder of all the wonderful films you saw with your children. If you haven’t enjoyed any of them, run and grab one today.
What is Catmull’s secret? Of course a strong bottom line is what investors want, and Catmull agrees, but he refuses to allow the creativity of the artists to be stymied in any way. There are no superstars – not even preferred parking. Everyone from the janitor to the lunch lady to the writer is allowed equal – respected – input. Employees are encouraged to do what it takes to keep happy and relaxed, because happy employees are productive employees. They are encouraged to take time for classes offered at work – art, archery, whatever. If they are producing a film in Africa, a team of writers and artists will take a field trip to Africa and experience what they are trying to portray. Films, from first idea pitch to final cut – are brought up for constant, honest review, where the ensemble team toss ideas off each other about the work, good or bad, and the film may take a twist for the better from it. Every artist is respected every step of the way. Written into the contracts is a proviso that if a film reaches a certain amount of return, a portion of that is given to the employees as a bonus.
Needless to say, Pixar and Disney Animation staff are happy to go to work.
So, how did that all relate to writing?
Remember that movies start as stories. Someone has to write them before they can be
filmed. By keeping an atmosphere that encourages creativity, no matter how odd (come on – talking cars? Emotions? Bugs? A rat who likes to cook? ), by immersing yourself in a creative environment, by learning to take constructive criticism without imploding, you become a better writer. A writer needs feedback as they develop ideas, as they write the ideas, as they polish their ideas into a final copy.
This book was a joy to read. Grab it, read it, whether you’re looking for a business model to follow, as a manager looking to improve productivity, as an artist looking for appreciation, as a movie person wanting to know more about Pixar and Disney films. It’s all there.
Be amazed at the process, and then check out one of the masterpieces Catmull’s presided over. Wall-E, Coco and Up are perfect for adults!
The Incredibles – Ratatouille – Cars – Shorts – Finding Dory – Wall-E
Inside Out – Brave – Monsters, Inc – Toy Story – Coco – Up
There are only two days a year when no major sports games are held: the day before baseball’s Major League All-Star Game, and the day after. On every other day of the year, a major sporting event occurs somewhere in the country. Indeed, there are only 26 days a year when the PGA is not on tour, 51 days without tennis, and 95 days without a NASCAR event. Many sport seasons overlap – baseball ends long after football starts, basketball begins during football, and hockey runs long after baseball starts.
sport was Indy car racing, and if you practice that, police get annoyed. I earned an inter-dorm basketball championship shirt in college, but that was because we won three games by default, and yes, I watch two full weeks of the Olympics each time.
Mountain
actual world championships (but no flying on the brooms), and there is still a push to make Quidditch an Olympic sport. Or you can follow Connecticut Quidditch teams at Yale, UConn, or Quinnipiac to watch live action on the pitch. (Yes, I’m serious. My daughter’s team ranked 22nd in the world).
Not every book becomes a movie; not every movie started out as a book, but the two feed off each other like peanut butter and chocolate. Many of the top Oscar-winning films started out as books (
On July 21, it will be FIFTY years since mankind first walked on the Moon.
[for reference, an MP3 recording of the Star Spangled Banner runs around 900 Kb – half your memory]). The entire country surged forward with that dream, no doubt spurred on as an homage to Kennedy following his assassination. TV picked up the dream with serious and non-serious programs like 
idn’t even manage to smash a probe onto the moon until 1962. We made it through the Gemini program, only to learn that some things couldn’t be rushed or corners cut when the Apollo 1 crew – Gus Grissom, Ed White, and Roger Chaffee – burned to death in an oxygen fire in a test module, because the pressurized doors opened the wrong way. This led to a pause – there was no Apollo 2 or 3, and 4-5-6 were all unmanned. If ever there was a lot of pressure on a crew, Apollo 7 was the first 3-manned crew to blast off Earth, period. Missions 8-10 looped the moon, giving us the famous Earthrise photo.
lunar lander settled on the moon, Armstrong sent out the famous words, “The Eagle has landed,” followed shortly by 
Legend has it “It” girl Lana Turner was “discovered” at a soda counter in 1937. Outside of perhaps Hedy Lamar, who invented some heavy military tech in WWII, most of the actors in the “glory days” of Hollywood were not known for smarts but for looking glamorous. Hollywood was the way for good-looking people from the back fields of America to break free and become wealthy and “cultured.” They had to speak well, dress well, stay thin, know their lines and marks, and obey the studio.
who have never been considered heart-throbs (Steve Buscemi, Clint Howard, Vincent Schiavelli, Mike Smith, Linda Hunt, etc). Hollywood may have its mega-cash flow (A-listers make $15-20 million per film; Dwayne Johnson had 9 films 2016-2018), but many stars aren’t afraid to flaunt their smarts and get that college degree, knowing how fickle the acting business is. Jodie Foster has a degree from Yale, Natalie Portman from Harvard, Emma Watson from Brown, Mayim Balik has a PhD in Neuroscience, Gerard Butler a law degree, James Franco is finishing a PhD from Yale, and more.
speak and interviewing him briefly. Never heard of him? I’ll bet you have. Perhaps most famously he is known for the Inconceivable role of Vizzini in the cult classic, 
