Every once in a while you come across a book you would never attempt to read but for some stupid reason you do, and you are so thankful you did. This is one of those times.
While researching material on writing, I came across a recommendation for a book, and I kind of scratched my head. This was a book on business, and there was just no way I would read a book on business – my eyes would glaze in the first page, the same way they do if someone is talking actuarial tables or student loan forms. What could such a book have to do with writing? It just so happened the library had a copy I was able to grab. And that book, despite being a couple of years old (2014), is the best book I have read so far this year.
Creativity, Inc. is written by Ed Catmull, who was part of the driving force behind Pixar
Studios, the film company known for making ground-breaking and award-winning (and record-breaking, with more than 14 Billion dollars in revenue) animated films, such as Toy Story, Monsters,Inc, A Bug’s Life, and more. When Pixar and Disney merged in 2006, he applied his same priciples to the flagging animation department at Disney, who hadn’t had a hit in 16 years. Disney shot right back up with films like Wall-E, Cars, Incredibles, Coco, Brave, etc. To read this book is to relive the last 30 years of animated film making. If it’s not a walk down memory lane for your childhood, it is a reminder of all the wonderful films you saw with your children. If you haven’t enjoyed any of them, run and grab one today.
What is Catmull’s secret? Of course a strong bottom line is what investors want, and Catmull agrees, but he refuses to allow the creativity of the artists to be stymied in any way. There are no superstars – not even preferred parking. Everyone from the janitor to the lunch lady to the writer is allowed equal – respected – input. Employees are encouraged to do what it takes to keep happy and relaxed, because happy employees are productive employees. They are encouraged to take time for classes offered at work – art, archery, whatever. If they are producing a film in Africa, a team of writers and artists will take a field trip to Africa and experience what they are trying to portray. Films, from first idea pitch to final cut – are brought up for constant, honest review, where the ensemble team toss ideas off each other about the work, good or bad, and the film may take a twist for the better from it. Every artist is respected every step of the way. Written into the contracts is a proviso that if a film reaches a certain amount of return, a portion of that is given to the employees as a bonus.
Needless to say, Pixar and Disney Animation staff are happy to go to work.
So, how did that all relate to writing?
Remember that movies start as stories. Someone has to write them before they can be
filmed. By keeping an atmosphere that encourages creativity, no matter how odd (come on – talking cars? Emotions? Bugs? A rat who likes to cook? ), by immersing yourself in a creative environment, by learning to take constructive criticism without imploding, you become a better writer. A writer needs feedback as they develop ideas, as they write the ideas, as they polish their ideas into a final copy.
This book was a joy to read. Grab it, read it, whether you’re looking for a business model to follow, as a manager looking to improve productivity, as an artist looking for appreciation, as a movie person wanting to know more about Pixar and Disney films. It’s all there.
Be amazed at the process, and then check out one of the masterpieces Catmull’s presided over. Wall-E, Coco and Up are perfect for adults!
The Incredibles – Ratatouille – Cars – Shorts – Finding Dory – Wall-E
Inside Out – Brave – Monsters, Inc – Toy Story – Coco – Up













Almost Everything
Outer Order, Inner Calm
Let Love Have the Last Word
Everything is F*cked
Where the Light Enters
Nanaville
Brave, Not Perfect
The Path Made Clear
Gmorning, Gnight!
On Being Human
Perhaps one of the fastest ways to pick a fight with a stranger is to comment on their parenting style. Around the country, let alone around the world, each culture or region is convinced only their way is right. Yet, American education has been in decline for years, currently ranking 27th in the world. 







In a bizarre coincidence, Thomas Jefferson and John Adams both died on July 4, 1826 — the nation’s 50th birthday. The two founding fathers and political adversaries died within five hours of each other.
The Declaration of Independence wasn’t signed on July 4, 1776. 






















It’s not just a snappy title – I really do have enormous faith and trust in a dog. My husband is blind and he (and I) depend every day upon the amazing skills of his guide dog Becca to help him navigate his world. I can go off to work and not worry about him, because I know he and Becca will manage perfectly well. They’re not stuck at home and are never bored. They go on long walks, golf, visit friends… at this point they actually have a much richer social life than I do! I am filled with wonder every time I see the two of them working together – she warns him of curbs, cars, and dangers both underfoot and at head height, she finds doors, counters, empty seats, and me (!) whenever needed and with great determination and enthusiasm.
Once we were shopping at the grocery store, and a family with children walked by. The parents conscientiously cautioned their kids about not distracting Becca while she was working, telling them that she was a service dog. The littlest child wasn’t quite sure what a service dog was, but he used his own best judgement, and looked out for us for the rest of our shopping trip. He alerted everyone: “Don’t bother that dog- she’s a serious dog!” every time we crossed paths. It was adorable, but he was absolutely correct- Becca is a very serious dog when she is working.
members of the military with their operations. Police dogs, often called K-9s, are trained specifically to assist police and other law-enforcement personnel in the line of duty. Search and rescue dogs have high energy, great stamina and focus. These highly trained animals serve in many different fields, including tracking, specialized search, avalanche rescue, and cadaver location. Therapy dogs offer emotional support to sick or injured persons, often visiting hospitals, schools, hospices, nursing homes and more. Service dogs are working dogs that have been specially trained to assist persons with disabilities.








