Amazon Prime

Children’s books are notoriously hard to get published. Everyone has an idea for a children’s book, and almost all of them will never see a contract. More than 21,000 children’s titles are published every year in the US, by a number of publishers, which is only a dent in the number of actual submissions. Scholastic, the one who haunts school kids with that monthly flier, publishes just 600 books a year, from board books through High School. So when a children’s book is self-published, sells 7,000 copies in its first ten months and is then signed on by major publisher Harper Collins, you know there’s something really good there. And in this case, the really good is Pete the Cat .

If you haven’t read him, Pete the Cat is a groovy large-eyed, laid-back blue/black cat who lives with his mom and dad and his tuxedo-patterned brother Bob. He has a host of friends (Grumpy Toad, Gus the Platypus, Callie, Squirrel, etc) and he loves bananas and surfing. His stories are mostly easy-readers that play to the 2-7 year old crowd, but he is infinitely more interesting than that. Pete is the kind of story you want your child to like, because you want to read more of his stories.

Pete is the creation of James Dean, whose early illustrations wound up as musically or rhythmically-oriented stories by storyteller/musician Eric Litwin. Litwin wrote four of Pete’s adventures (Pete the Cat and his Four Groovy Buttons, Rockin in my School Shoes, I Love My White Shoes, and Pete the Cat Saves Christmas). I have to admit, these early volumes are my favorites, and I cannot help but read Pete stories as if he’s a surfer dude. Groovy, man. While Litwin and Dean split in 2011, Dean and his wife Kimberly have written more than 60 Pete adventures, with more on the way. Pete’s adventures range from curing hiccups (Mom knows best!) to sleepover friends who won’t sleep, to shopping in the grocery store and scuba diving.

The actual Pete the Cat

Being an artist was not Dean’s plan. His father was an artist, and he didn’t relish reliving the struggle. While being an electrical engineer paid bills, art crept into his life more and more, until he began to pursue art full-time. When he adopted a tiny black kitten he named Pete, Pete’s antics crept into his artwork , and a legend was born.

Dean’s success is an author’s dream – self-published, picked up by a real publisher just two years later, a runaway success (more than 7 million copies sold), merchandise deals, and now a TV series on Amazon Prime, with voices by no one less than jazz singers Jason Mraz and Diana Krall (which totally fits, because Pete gives off that groovy chill of a cool jazz cat). They say self-publishing doesn’t pay, but Dean is one of those handful of lucky authors who won that lottery.

While I find some of the titles to be uneven and lacking the lyrical qualities of the bigger titles such as Groovy Buttons, Pete remains one of my current favorite preschool titles, stories you don’t mind reading over and over again, with subtle morals (family, keeping your cool, how to be a friend, sharing, learning, etc) that won’t make you roll your eyes with saccharine. Rock on, Pete!